There's no universal "right" price. The best subscription price depends on your niche, content quality, posting frequency, and monetization strategy. This guide helps you find yours.
Common Subscription Models
| Model | Price Range | Best For | Revenue Split |
|---|---|---|---|
| Free Page + PPV | $0 | High volume, converting from socials | 80%+ from DMs |
| Low Sub + PPV | $3-9.99 | Balance of access and upsells | 50-60% subs, 40-50% DMs |
| Mid-Tier Sub | $10-19.99 | Established creators, consistent content | 60-70% subs, 30-40% DMs |
| Premium Sub | $20-49.99 | High-quality, exclusive content | 70-80% subs, 20-30% DMs |
Pricing Strategies Explained
Free → PPV Model
Free access maximizes subscriber count. Revenue comes entirely from PPV and tips. Requires excellent chatting and sales skills.
Low Price + High PPV
$3-5 subscription as "entry fee." Most content behind PPV. Good conversion from social, revenue scales with chatting.
Mid-Tier All-Inclusive
$10-15 subscription, most content included. PPV for special/exclusive content only. More predictable recurring revenue.
Premium Exclusive
$25+ subscription, everything included. Fewer subscribers but higher-value. Requires strong brand and content quality.
Factors That Affect Your Ideal Price
- Content frequency: More posts = can charge more
- Content quality: Professional > phone camera
- Niche: Some niches command premiums
- Audience size: Larger following = can test higher prices
- Engagement level: More interaction = higher perceived value
- Competition: What do similar creators charge?
Testing Your Price
Don't set and forget. Test systematically:
- Start lower: Easier to raise prices than lower them
- Run promotions: Discounted first month tests conversion at different points
- Monitor retention: Price too high = faster churn
- Calculate total revenue: Fewer subs at high price might beat more subs at low price
Promotional Pricing Tips
- Limited-time discounts: 30-50% off first month creates urgency
- Bundle discounts: 3-month bundle at 20% off locks in retention
- Flash sales: 24-hour promotions during content drops
- Free trials: Use sparingly—attract freebie seekers if overused
Want Pricing Optimized by Experts?
Take Profit tests and optimizes pricing strategies for maximum revenue.
Get Pricing Help →Take Profit Team | Monetization