Mass messages are a balancing act. Send too many and fans unsubscribe. Send too few and you leave money on the table. The key is strategic messaging that feels personal.
Mass Message Types
📢 PPV Drops
Exclusive content for purchase. Main revenue driver from mass messages.
🎉 Announcements
New content, schedule changes, sales. Keep fans informed and engaged.
💝 Appreciation
Thank-you messages, loyalty rewards. Build relationship and reduce churn.
🔥 Teasers
Preview upcoming content to build anticipation. Don't always sell.
Best Practices
- Limit frequency: 2-4 mass messages per week max
- Segment your list: New subs, top spenders, inactive—different messages
- Personalize: Use their name variable when possible
- Clear CTA: Tell them exactly what to do
- Great preview: The preview image/text drives opens
Template Examples
PPV Drop Template
Hey babe! 🔥 I just made something special and I want to share it with you first... [Brief, enticing description] Only $XX to unlock 💋 You're going to love this one... let me know what you think! 😈
Engagement Template (No Sale)
Hey love! 💕 Just checking in—haven't heard from you in a bit and I miss our chats! What have you been up to? Also... what kind of content would you love to see from me next? I'm taking requests! 😘
Timing Your Messages
- Best days: Friday afternoon, Saturday, Sunday
- Best times: 7-10 PM in your main audience timezone
- Avoid: Monday mornings, late nights (3-6 AM)
Segmentation Strategy
- New subscribers (0-7 days): Welcome focus, build connection
- Active engagers: Premium PPV, exclusive offers
- Inactive (30+ days): Re-engagement, discounts, "miss you" messages
- Top spenders: Early access, higher-priced exclusive content
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