Most creators check their earnings daily but never look deeper. Your OnlyFans dashboard contains insights that can transform your strategy—if you know how to read them.
Key Metrics and What They Mean
Subscription Revenue
Monthly recurring income from active subscribers. The foundation of predictable income.
Message Revenue (Tips + PPV)
Income from DMs—tips and PPV unlocks. Often 50-80% of total revenue for top creators.
New Subscribers
Weekly/monthly new subs. Track against marketing efforts to see what's driving growth.
Expired Subscribers
Subscribers who didn't renew. High expiration = retention problem.
PPV Unlock Rate
Percentage of recipients who unlock your PPV. Calculate: unlocks ÷ sends × 100.
Average Revenue Per Fan
Total revenue ÷ active subscribers. Higher = better monetization strategy.
Benchmark Comparisons
| Metric | Average | Good | Excellent |
|---|---|---|---|
| PPV Unlock Rate | 10-15% | 20-30% | 35%+ |
| Month 1 Retention | 40-50% | 60-70% | 75%+ |
| Avg Revenue Per Fan | $15-25/mo | $35-50/mo | $75+/mo |
| DM Response Rate | 30-40% | 50-60% | 70%+ |
Using Data to Improve
Low PPV Unlock Rates?
- Test lower price points
- Improve preview descriptions
- Segment sends to engaged fans only
- Build more rapport before selling
High Churn/Expiration?
- Improve welcome sequence
- Post more consistently
- Increase personal engagement
- Offer renewal discounts
Low New Subscribers?
- Audit your social media funnel
- Optimize profile and bio
- Increase cross-platform promotion
- Test different content styles externally
Advanced Tracking Tips
- Export data weekly: OnlyFans data can lag; track in your own spreadsheet
- Compare week-over-week: Daily fluctuations are noise; weekly trends matter
- Track by traffic source: Note where your best subscribers come from
- A/B test everything: Prices, captions, posting times—data beats guessing
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