The "Golden Ratio" of Chatting
The most important metric is the Subscriber-to-Chat Revenue Ratio. For every $1 a subscriber spends on a subscription, how much do they spend in DMs?
- Average: 1:1 (They spend $10 on sub, $10 in chat)
- Good: 1:3 (They spend $10 on sub, $30 in chat)
- Elite (Take Profit Standard): 1:6+ (They spend $10 on sub, $60+ in chat)
Key Performance Indicators (KPIs)
1. Response Time
Speed kills... the competition. If a fan messages you, he is horny now. In 10 minutes, he might not be.
- Elite: Under 2 minutes
- Acceptable: Under 5 minutes
- Poor: Over 10 minutes
2. PPV Open Rate
When you send a mass DM with a locked price, what percentage of people unlock it?
- Low Ticket ($5-10): Should be 20-30%
- High Ticket ($50+): Should be 5-10%
Audit Your Chatters
Not hitting these numbers? Your team is leaving money on the table. Switch to Take Profit for data-backed chatting that converts.
Get a Free AuditThe "Fan LTV" (Lifetime Value)
Chatting isn't just about a quick sale; it's about retention. A good chatter makes a fan feel like a boyfriend. A bad chatter makes a fan feel like an ATM.
Take Profit Insight: Fans who chat for more than 15 minutes in their first session have a 400% higher 3-month retention rate.
Conclusion
Stop guessing. Start tracking. If your current agency or chatters aren't providing you with these reports, they are hiding something.